Meet the CEO
With over 30 years of leadership in business development, sales management, and financial operations, Basel Hilayel is the visionary CEO of Bizone Enterprises. He has built a reputation for consistently driving growth and exceeding targets across various sectors, including banking, finance, and consulting.
Basel Hilayel extensive expertise spans branch and channel management, strategic planning, and team leadership. Known for his hands-on approach, he has developed high-performing teams and led organizations through complex challenges, ensuring sustained profitability and market expansion. His leadership is defined by a deep commitment to customer service excellence, effective sales strategies, and innovative problem-solving.
Before founding Bizone Enterprises, Basel Hilayel held key executive roles such as Chief Executive Officer (CEO) at YAS Properties LLC, where he successfully implemented financial & Marketing strategies that enhanced the company's capital structure and ensured financial stability. He also served as Managing Director, Branch Manager, Head of Sales at various prestigious institutions, showcasing a proven track record of success in highly competitive markets.
An accomplished leader, Basel Hilayel has participated in over 45 management and leadership training programs, alongside holding a MBA in Business Administration. His deep understanding of the retail industry, paired with a strategic mindset and strong business acumen, enables him to navigate complex business environments and deliver tangible results.
At Bizone Enterprises, Basel Hilayel leads with a mission to empower businesses to achieve sustainable growth through tailored strategies and expert guidance, making the company a trusted partner for businesses looking to thrive in today’s dynamic market.